Storytelling in Minimalism


Christine Lee

Headline: The 21st Century Object Poster

Date: 2/13/2013



Sachplakat, or “object poster,” is a style where the poster is simplified down to just the image of the object and the brand name it’s advertising. It was first imagined and created by Lucian Bernhard in 1906 and Sachplakat was an important factor in the creation of corporate logos and desktop icons. Austrian designer Albert Exergian explores this style by designing a stunning set of ultra-minimalist posters of popular television shows using only geometric shapes and simple colors.

The way Albert Exergian uses a simplistic shapes and colors reminded me of the paper cutouts Sadae Kasaoka did in the reading. Sometimes people think we need to use elaborate words, complicated designs, and realistic forms to effectively communicate a story, but sometimes I realize that simplicity is the key factor in the appeal and communication of design. For graphic design these posters communicate effectively which show its representing. For illustration Ms. Kasaoka simply took minimalism-like shapes and colors to invoke a powerful story. For product design, from my experiences I realized that projects where I focused on simplicity were the most appealing and beautiful. I believe that all design tells some kind of story and the reason why simplicity is the best is because it gives the viewers freedom to explore and to imagine, rather than limiting the viewers by directly pointing out to them what means what in the design/story. If so, would simplicity be the best form of design or no?


Global Issue: Art/Culture

Primary Design Lens: Communication design

Secondary Design Lens: Storytelling

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One Response to Storytelling in Minimalism

  1. Barbara says:

    Christine, This is a great connection. Let’s discuss this more in class.

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