Headline: Nike GreenSpeed Construction
Abstract: The Nike GS(GreenSpeed) is their latest soccer cleat model. This like all of there athletic apparel is designed for explosive performance on the pitch but the more important feature in this shoe is it’s lower impact on the planet. Every component has been optimized to reduce weight and waste, creating Nike’s lightest soccer cleat ever at only 5.6 ounces. Conceived and engineered in Italy, the Nike GS features recycled and renewable materials throughout the upper body and plate design of the shoe. A bio-based traction plate made primarily from castor beans ensures strength and flexibility on field. The cleat laces, lining and tongue are made from a minimum of 70 percent recycled materials. The toeboard and collar, feature at least 15 percent recycled materials. All sections of the cleat implement all sorts of recycled materials which relates to the reading “An increase in the materials inputs, or incorporating more fabric into a garment at the design and manufacturing stage may result in a longer useful life for the garment: ‘…re-materialisation can be a dematerialisation strategy’ (Tonkinwise, 2005, p27). Increased physical and visual durability can emerge from an increase in the amount of fabric used per garment, as well as an increased investment of time and energy in its construction.” – Pg 135.
It is pleasing to see what nike is accomplishing with there developments in sustainability. The fact that this world wide corporation has set to think about its impact on the world with its products is very impressive. In relation to the Slavoj Zizek short “Examined Life” he brings up the point that all items that are discarded in life get forgotten to the users once it is out of sight. Nike has decided to take some responsibility upon themselves of the waste produced in this world and recycle them and reuse them in their products. “The Nike GS tongue and quarter are made of form fitting recycled polyester, made from 95% recycled plastic bottles. In 2011, Nike diverted the equivalent of 285 million bottles from landfills. The ultimate comeback for a bottle.”
Global Issue: Shaping Sustainable Fashion
Primary design lens: Product Design
Secondary Design lens: Sustainability