SOPHIE (QIAN LIU)
Headline: Science Says: Nasty Commenters Can Destroy A Website’s Brand Over Time
Source: Fast Co Design
A study called “Comments and Concern: Online Incivility’s Effect on Risk Perceptions of Emerging Technologies” found out that uncivil comments can not only polarized readers, but they also changed reader’s perception of the story/information they just read. I referred back to what Professor Hunt talked about Internet inverse feedback and the travel advisor example. I really see how scales in a different level change their patterns. We used to think feedbacks are good since it helps audience to do analyze, make good choices or do communication. However, while the scale of Internet users going up, users’ opinions, online behavior and feedbacks began to distort audience’s ability to think in their own (effective) way. And now feedback system seems not as good as we think they were.
Global Issue: Technology
Primary design lens: Online feedback system
Secondary Design lens: Internet inverse feedback