Science Says: Nasty Commenters Can Destroy A Website’s Brand Over Time

SOPHIE (QIAN LIU) 

Headline: Science Says: Nasty Commenters Can Destroy A Website’s Brand Over Time

Image

Date 03/06/2013

Source: Fast Co Design

Abstract/reflection:

A study called “Comments and Concern: Online Incivility’s Effect on Risk Perceptions of Emerging Technologies” found out that uncivil comments can not only polarized readers, but they also changed reader’s perception of the story/information they just read. I referred back to what Professor Hunt talked about Internet inverse feedback and the travel advisor example. I really see how scales in a different level change their patterns. We used to think feedbacks are good since it helps audience to do analyze, make good choices or do communication. However, while the scale of Internet users going up, users’ opinions, online behavior and feedbacks began to distort audience’s ability to think in their own (effective) way. And now feedback system seems not as good as we think they were. 

Link: http://www.fastcodesign.com/1672025/science-says-nasty-commenters-can-destroy-a-websites-brand-over-time

Global Issue: Technology

Primary design lens: Online feedback system

Secondary Design lens: Internet inverse feedback

Advertisements
This entry was posted in Uncategorized. Bookmark the permalink.

One Response to Science Says: Nasty Commenters Can Destroy A Website’s Brand Over Time

  1. Barbara says:

    Sophie, maybe we can discuss this along with Jamer’s example. This signals a shift in scale–one that parallels that of the shift from viewer or reader to that of participant or user.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s