Anti fast fashion fast fashion?

Noor Arora



Source: (online shopping)


Von Vonni is a New York City based apparel company that specializes in women’s tops, bottoms and dresses. The clothing is contemporary, flattering and feminine. His best seller? The Transformer Dress.

On first hearing about the dress I didn’t think much of it. It sounded like one of those marketing schemes that try very hard to sell you something that doesn’t do what its supposed to very well. On actually seeing the dress I realized exactly how wrong I was.

While I’m not sure if the transformer dress could be considered a part of fast fashion it definitely has some of its characteristics for e.g. the price, the cheap material and the less than amazing finish. However the fact that it can be worn in so many different ways and be changed so quickly(fast) surprised me.

The core concept of the dress seems to me to be the antichrist of fast fashion and provides the user with a dress that would be kept for a while and worn many many times. 

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One Response to Anti fast fashion fast fashion?

  1. Barbara says:

    Noor, this ties in with our discussion from a couple of weeks ago. The notion of modularity as a ‘fix’ for our desire for many and new things is a great topic to revive in recitation.

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