Anti fast fashion fast fashion?

Noor Arora

video: http://www.youtube.com/watch?v=3Qs3ezMSWBk 

Link: http://www.vonvonni.com/index.php/dresses/transformer

Source: (online shopping) https://www.livingsocial.com/cities/3-nyc-midtown

 

Von Vonni is a New York City based apparel company that specializes in women’s tops, bottoms and dresses. The clothing is contemporary, flattering and feminine. His best seller? The Transformer Dress.

On first hearing about the dress I didn’t think much of it. It sounded like one of those marketing schemes that try very hard to sell you something that doesn’t do what its supposed to very well. On actually seeing the dress I realized exactly how wrong I was.

While I’m not sure if the transformer dress could be considered a part of fast fashion it definitely has some of its characteristics for e.g. the price, the cheap material and the less than amazing finish. However the fact that it can be worn in so many different ways and be changed so quickly(fast) surprised me.

The core concept of the dress seems to me to be the antichrist of fast fashion and provides the user with a dress that would be kept for a while and worn many many times. 

Advertisements
This entry was posted in Uncategorized. Bookmark the permalink.

One Response to Anti fast fashion fast fashion?

  1. Barbara says:

    Noor, this ties in with our discussion from a couple of weeks ago. The notion of modularity as a ‘fix’ for our desire for many and new things is a great topic to revive in recitation.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s