The Future of Food

Name: Jenny Rock

Date: March 13

Link:http://www.vice.com/en_uk/read/rob-rhinehart-no-longer-requires-food

Source: vice.com

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Abstract:

One man fed up with the day-to-day hassle of eating has found a way to re-design the entire way we eat. Rob Rhinehart, a software engineer, has developed a new ‘cocktail’ of nutrients he calls Soylent. Soylent has all the vitamins and nutrients you would  find in a healthy diet but with ‘a third of the calories and none of the toxins’. So no fat, no unnecessary sodium, carbs, or sugars, just nutrition. 

Although most people, myself included, would look at this beige goo with disgust (why choose this gross-looking stuff over the satisfaction of eating a delicious sandwich?), Soylent has the opportunity in changing the way we look at food. In a world where people are so obsessed over maintaining a healthy weight with all sorts of diets Soylent could easily become a solution to that problem: a cup a day= a healthy body. Although I’m sure the majority of people would rather have the enjoyment of actually eating food I’m sure the diet conscious people of cities like New York and L.A. wouldn’t mind sacrificing it in order to stay thin. If a diet based on Soylent becomes mainstream it could even change the restaurant business, going out to eat could become something only done on special occasions (an idea foreign to someone like me who absolutely loathes cooking myself) why waste a ton of money when you can get everything you need from Soylent? The idea of fast-food could become rendered unnecessary and silly.

Not only would it change the idea of food in first-world nations but if Soylent could be manufactured cheaply then the hunger crisis of poorer countries could virtually disappear, and thats something to talk about.

One man could have single-handedly re designed the entire concept of food from his kitchen in Atlanta.   

primary design lens: lifestyle innovation

Secondary: world hunger

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One Response to The Future of Food

  1. Barbara says:

    Jenny, have you seen the film Soylent Green? http://www.youtube.com/watch?v=OsVQPsiwkBI
    Your example can be framed from various perspectives. To supply nutrition to those that need it, it looks like one thing. To replace the hassle of eating, it looks different. This points to larger issues of food (in)security. Let’s start with that and discuss this in recitation.

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